LA Olympics suffer yet another major financial blow

Countdown
No 2028 Olympics for Panasonic
Top sponsors
37 years
Different goals
LA28
Essential equipment
Turntables
A big miss
Current sponsors
Farewell to Toyota
Finding a replacement
Countdown

Sports fans are counting down the days to the 2028 LA Olympics, but the International Olympic Committee (IOC) has now been dealt another major financial blow.

No 2028 Olympics for Panasonic

Panasonic will not be sponsoring the next Olympics, as the Japanese company will be terminating its contract with the IOC at the end of the year.

Top sponsors

The Japanese tech company is one of 15 so-called TOP sponsors for the IOC. The value of Panasonic's sponsorship is unknown, but the sponsors contribute more than $2 billion in a four-year cycle.

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37 years

The decision marks the end of a 37-year partnership between the IOC and Panasonic, the Olympics' longest-running and most impactful corporate sponsors.

Different goals

The termination of the contract follows an agreement reached by the IOC and Panasonic, with the company changing its business environment and strategic goals.

"Has been a great support"

According to the Daily Mail, IOC president Thomas Bach said: "Panasonic was a founding member of the Worldwide Olympic Partner Programme and has been a great support to Olympic Games organisers, National Olympic Committees, and athletes around the world."

LA28

The Los Angeles Olympics in 2028 will be the first Games in nearly 40 years not to have the help of Panasonic and all the technological help they bring to the event.

Essential equipment

At previous Olympic Games, the Japanese tech company provided essential broadcast equipment, such as commercial projectors and cameras, that have been integral to the Games' broadcast and ceremonial functions.

Turntables

At the Paris Olympics, the company's technic brand turntables were used for the inaugural breakdancing competition at the Games, demonstrating their grip and influence on the event.

A big miss

There is no doubt that Panasonic will be a big miss at the Los Angeles Olympics financially and because of their tech expertise. However, the IOC won't be short of companies wanting to take Panasonic's place.

Current sponsors

The Independent reports the current IOC top sponsors are ABInBev, Airbnb, Alibaba, Allianz, Atos, Bridgestone, Coca-Cola, Deloitte, Intel, Omega, P&G, Samsung, Toyota, and Visa.

Farewell to Toyota

However, Toyota has announced that it will terminate its contract with the IOC, marking another major blow to the Olympics.

Finding a replacement

As the Los Angeles Games approach, it's critical that the IOC find a tech company that can match or enhance Panasonic's innovation and financial stability, which are key components of the modern Olympics in the 21st century.

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