LeBron James and Drake join the PGA Tour’s battle with LIV Golf
Basketball GOAT LeBron James and hip-hop GOAT Drake have never been known as avid golfers, but they have just joined the front line of the fight between the PGA and LIV.
According to the PGA Tour website, the two superstars are part of the Strategic Sports Group aimed at keeping the current PGA Tour players on the tour and stopping them from joining LIV Golf.
The basketball legend and famous rapper are part of the $2.3 billion group that has invested in the PGA Tour to let the players own part of the tour and earn more money.
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According to the Mirror, the group has been formed as part of a strategy by the PGA Tour to stop the current players from leaving and joining the Saudi-backed LIV Golf League after Jon Rahm and Tyrell Hatton left in December.
According to Golf Monthly, Jon Rahm became the highest-paid player on LIV, earning a staggering $390 million and Hatton earning $86 million. The Englishman made $22 million in his whole PGA Tour career.
It will be extremely difficult for the PGA Tour to continue trying to compete with LIV Golf because they are backed by the Saudi Arabian Public Investment Fund (PIF).
James and Drake have been joined by other notable investors, which include Lindsey Vonn, Arnold Schwarzenegger, and Chris Pratt, as reported by the PGA Tour website.
These celebrities are putting their money into the tour along with a group of super-rich people, including Arthur Blank, who owns the Atlanta Falcons, and Steve Cohen, who's in charge of the New York Mets.
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According to the PGA Tour website, commissioner Jay Monahan said: "By making PGA TOUR members owners of their league, we strengthen the collective investment of our players in the success of the PGA TOUR."
"Fans win when we all work to deliver the best in sports entertainment and return the focus to the incredible – and unmatched – competitive atmosphere created by our players, tournaments, and partners."
One thing the PGA Tour still has over LIV Golf is viewing figures, with 1.9 million people watching the Pebble Beach PGA Tour event compared to just under 500,000 watching the LIV Tour event on the same weekend, according to Golf Magic.
Will the PGA Tour continue to keep their best players and higher viewing figures, or are LIV Golf just too strong to compete with?
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