The billion dollar question: Will Taylor Swift play at the Super Bowl in 2025?

Usher may have been the musical artist to play the halftime show at Super Bowl LVIII, but the R'n'B star had to play second fiddle to another musical guest that night – one that didn't even perform. We're talking of course about Taylor Swift...

The uber-famous pop star, who was at the coveted event Super Bowl to cheer for her partner Travis Kelce and his Vince Lombardi-winning Kansas City Chiefs, has become the unexpected face of the NFL in the last six months.

Swift has been one of the NFL's most effective marketing assets, and for this reason the league has set a clear goal to secure a halftime show from the world's most famous popstar at the 2025 Super Bowl, which will take place on February 9th in New Orleans.

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According to The Sun, the artist and the National Football League have already reached an agreement that, if finalized, would make it to the most profitable Super Bowl in the history of the game.

Pending official confirmation, as highlighted by the aforementioned media, if Taylor Swift performed at the Halftime Show, she could bring in a projected US $1 billion in additional revenue to the NFL.

But it may very well be more than that by this time next year. According to CBSnews, the 2024 edition brought in $17.3 billion, up $1 billion on 2023 – largely down to the additional eyes Swift brought. That was just to get a glimpse of her in the crowd; a dedicated performance from the star is only going to increase the value to the brand.

The cost to broadcast an advertisement during the game would be $8.5 million for every 30 seconds, representing a significant increase of US $1m compared to 2024.

Could it all be thanks to Taylor Swift's power of attraction? The answer is definitely yes, as confirmed by business experts interviewed by The Sun.

These experts confirm that the artist's presence in regular season and playoff games, cheering for  Kelce and his Chiefs, has brought a new audience closer to this sport, much younger and – it must be said – less passionate about American football.

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Of course, this caused advertising revenue to skyrocket, to the point where NFL Commissioner Roger Goodell recognized Taylor Swift's appeal and the benefits her presence brought to the league.

Experts have estimated that the singer's presence at the events alone brought economic benefits estimated between 700 and 750 million dollars. If she decides to perform at the Super Bowl, forecasts indicate that earnings could jump between $1.3 and $1.5 billion.

The NFL notoriously doesn't pay their halftime show performers, the incentive for them being the publicity having 300+ million people watching their show can bring. As Swift is already on the highest-grossing tour in the history of music and is already the biggest popstar on the planet, the NFL is surely going to have to finally cough up some serious cash for their halftime show if they want to secure Taylor.

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