Cristiano Ronaldo's incredibly profitable business portfolio

Beyond the debate of whether or not Cristiano Ronaldo is the best footballer in the world, what is undeniable is his great ability to maximize his image and generate business across the world. Let's take a look at his billion-dollar portfolio.

According to 'Portal Sportico', the Portuguese star is about to exceed $2 billion (£1.58bn/€1.86bn) in assets, trailing Michael Jordan ($3.75bn) and Tiger Woods ($2.6bn).

Despite continuing to play at 39 years old and having always been one of the highest-paid footballers in the world, the reality is that Cristiano Ronaldo has diversified his income through his various businesses.

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So what business does CR7 run? In addition to football and his advertising agreement, the Portuguese star is now entering the hotel business.

Cristiano Ronaldo's hotel business venture began as a test project, but after incredible success, he has turned it into a chain of luxury hotels around the world.

When we say the whole world, we are talking about big tourist destinations like Madrid, New York, Marrakech, Lisbon, and Madeira (where he was born).

As Cristiano Ronaldo said during an interview: "I am handsome, rich, and a good player. They envy me."

Thus, in 2019, the Portuguese opened 'Insparya', his first hair transplant clinic, in Madrid. Five years later, they have 13 clinics in cities such as Barcelona, Porto, Milan and Lisbon.

Photo: Web Insparya

Cristiano Ronaldo also runs his own line of colognes, sunglasses, and shoes, but nothing beats his iconic underwear.

CR7 has more than 630 million followers on Instagram, which makes him the most followed person on the entire social network. This, obviously, results in huge benefits for the Portuguese star.

Photo: Instagram - @cristiano

According to 'Hopper HQ', Cristiano Ronaldo pockets $3.23 million (£2.55m/€3m) for each sponsored post on Instagram.

The Portuguese star is also the embodiment of self-care and strict nutrition. He promotes a healthy lifestyle and encourages individuals to drink a lot of water instead of soda.

He is the brilliant marketing mind behind 'Ursu9', to further promote his image through the sale of water bottles.

Furthermore, CR7 has plans to build a giant 'Paddle City' in 2024. A complex with 17 courts, 15,000 square meters, and a great view for future tournaments.

The veteran forward is somewhat obsessed with luxury goods, including watches. Ronaldo purchased a stake in 'Chrono24' and has been closely involved with the company, known for their exclusive watches.

Another profitable business has been his signature gyms around Spain. 'Crunch CR7 Fitness' began as a small business idea back in 2016 but has since expanded rapidly, building new gyms in Valencia, Madrid, Gandia, and Aveiro.

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