No Ballon d'Or, but a multi-millionaire fortune: How Vinicius Jr. spends his money

No Ballon d'Or
Pretty well paid so far
More money on the table
An eyewatering deal
Mansions
Luxury cars
Fashion
Social projects
Important causes
Forgotten to soon
First contract
Real Madrid
Changing the lives of young people
Vini Jr Institute
A broad and innovative project
Modern school environments
App to motivate studies
Innovative teaching and learning methods
The Sócrates Award
His most important achievement?
UNESCO
Great ally
Your mission is to help those in need
No Ballon d'Or

Vinicius Jr. was the big favourite to win the Ballon d'Or in 2024, but saw Spain's Rodri walk away with the trophy.

Pretty well paid so far

The Real Madrid star is still one of the best footballers on the planet, however. Not only that, he's also among the highest-paid... but he may just be on the cusp of being the highest paid athlete in the world!

More money on the table

In 2023, the star had his contract renewed with Real Madrid, with a considerable salary increase, of around €10.5 million per year ($11.2m/£8.9m), virtually doubling his yearly wage to €20.8m ($22.2m/£17.6m), as reported by Spanish newspaper Marca. But that figure could be set to skyrocket.

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An eyewatering deal

But with the Saudi Pro League offering the 24-year-old €918 million (£785 million/$1 billion), for a five-season deal at Al-Ahli, €200 million (£171 million/$218 million), according to the likes of ESPN and Four Four Two, the young winger is going to have a lot more spending money in the coming years. Money that he can use to buy more...

Mansions

Vini seems to always have his sights on the property market. At the beginning of 2024, the player bought a super mansion in Rio de Janeiro. The property is valued at 20 million reais ($3.6m/£2.8m/€3.4m) and has a heated pool, sauna, games room, elevator, nightclub and wine cellar, as reported by Extra.

(Photo: Reproduction / Instagram)

 

Luxury cars

Another 'treat' the player reportedly allows himself is having a fleet of luxury cars.

(Photo: Reproduction / Instagram)

Fashion

In addition to football, Vini Jr. has a passion for designer clothes and accessories. The winger will sometimes take to Instagram to share his tastes and preferences in the fashion world with his followers.

(Photo: Reproduction / Instagram)

Social projects

He also loves traveling. In addition to vacations, he also travels on philanthropic missions, such as his trip to Morocco, where he undertook as a Goodwill Ambassador for Education for All, by UNESCO. In fact, a large portion of his earnings go to charitable causes.

(Photo: Reproduction / Instagram)

Important causes

For Vini Jr. it is essential that companies and athletes do what they can to combat social inequality and racism. Since moving to Real Madrid, the footballer has been targeted by fans with racial abuse and has since become an advocate on this issue.

(Photo: Reproduction / Instagram)

Forgotten to soon

He told GQ magazine: "It's difficult to position yourself and feel like you're talking to the walls. There are many texts, speeches, but little or zero punishment. The cases are repeated every weekend, with the same or new characters, but the routine of games means they end up quickly forgotten. Players need to command the process. I’m ready to help."

First contract

Vini Jr. signed his first contract with Flamengo when he was 16 years old. From then on, he and his family began to receive requests for help from friends and relatives in São Gonçalo, where the young man was born and raised.

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Real Madrid

When he was sold to Real Madrid, in Spain, in 2018, the requests increased considerably. Victor Ladeira, executive director of the institute created by the athlete, told GQ magazine: "They discovered that he earned money in euros (laughs)."

Changing the lives of young people

The money made in the new deal was enough for Vini, his family and advisors to fulfil a dream: create a non-profit organization aimed at improving the lives of socially vulnerable young people.

 

Vini Jr Institute

The player's advisor, Victor Ladeira, spoke about the beginning of it all to GQ: "We didn't want to set up a location just in São Gonçalo and leave our operations restricted to that area. We sought to use a structure that already existed to help improve the system, with technology and innovation."

 

A broad and innovative project

Thus, in 2021, the Vini Jr Institute was born. The institution began to finance (along with some sponsors) some Basic Technological Centers, throughout Brazil. The action has already benefited around five thousand elementary school students (1st to 5th year), in municipalities in Rio de Janeiro, Minas Gerais and Pernambuco.

Modern school environments

Football is the common thread of everything. In each of the schools, the Institute created a teaching environment completely different from traditional classrooms. The space includes synthetic grass, changing room lights, beanbags instead of desks, and a technological centre, with ten smartphones, a tablet for the teacher and a 50-inch television.

(Photo: Reproduction / Instagram)

App to motivate studies

But the initiative goes beyond physical space. The Institute developed an application that generates learning trails that keep track of the children's progress.

(Photo: Reproduction / Instagram)

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Innovative teaching and learning methods

Teachers follow everything online. "The teacher can identify the student’s difficulties through the app and address them at the core," said coordinator Andréa Xavier, as reported by GQ.

(Photo: Reproduction / Instagram)

The Sócrates Award

Always aiming to promote social change and combat racism, Vini Jr.'s work attracted the attention of international organizations. At the end of 2023, he was awarded the Sócrates Award, given by the France Football magazine, to footballers who have conducted the best humanitarian work during the year.

(Photo: Reproduction / Instagram)

His most important achievement?

In an interview with the magazine, the athlete expressed his pride in his achievements in this area: "I say it was my first Ballon d’Or. At 23 years old, having this recognition only brings more encouragement to continue doing the right things. I know how proud my family was."

(Photo: Reproduction / Instagram)

UNESCO

In February 2024, Vini Jr. took a bigger leap into the world of humanitarianism, being named Goodwill Ambassador for Education by UNESCO. He is the second Brazilian to hold the position, after the iconic Pelé.

Great ally

Regarding the title, he said: "Unesco will be another great ally in this mission. And now I can expand borders around the world. My work began in Brazil and will always have my country as its main objective. But UNESCO, for example, has already allowed me to travel to Morocco [in February] to spread the message of education," as stated in the press material for the organisation.

Your mission is to help those in need

And he concluded: "It’s a citizen’s objective, not a football player’s. When my career is over, unfortunately, there is a long way to go, I will continue with the mission of impacting the lives of those in need."

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