According to Transfermarkt, Douglas Luiz was transferred to Juventus for €51.5 million (approximately £44.5 million, $55.5 million), while the Swiss player joined for just €500,000 (around £430,000, $540,000). As reported by Mauro Munno, Luiz earns €8.5 million (about £7.3 million, $9.1 million) annually, while Lehmann (though her current salary is unknown) earns only €70,000 (approximately £60,000, $75,000), excluding sponsorship contracts.
‘Unfair’: Alisha Lehmann denounces female footballers earning less than men
A true phenomenon
Alisha Lehmann is one of the hottest players in women's football and a true phenomenon on social media, which has made her the most followed female footballer in the world.
A cry for equality
The Swiss star has now used her unique position to launch a call for equality in the face of the glaring gender pay gap in football.
Moving as a couple to Juventus
In July 2024, Lehmann left Aston Villa along with her partner, Brazilian Douglas Luiz, to sign a three-year contract with Juventus. According to Essentially Sports, this is something unusual in the world of football: the signing of a couple, she for the women's team and he for the men's team.
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Douglas Luiz made a condition in his contract for her
The Italian club wanted to strengthen the midfield with the Brazilian. As JuventusNews reports, one of the conditions that the midfielder set to sign with the Bianconeri was also the inclusion of Lehmann, a signing that also seemed interesting given her great quality.
Public criticism of the salary differences
But just a few months after her arrival in Italy, the Swiss star has not hesitated to comment on the obvious differences between the contract she signed and that of her boyfriend at the same club.
"Hundred thousand times" less for the same work
In an interview with the Italian sports newspaper La Gazzetta dello Sport, Lehmann said: "After training, I often say to Douglas that it's unfair. We do the same work, but he earns a hundred thousand times more than me."
Resigned but determined to fight
"It's something that touches me because I'm a woman. Obviously we still have a long way to go because maybe there will never be equal pay. I think it takes time and the will of many who must really want a change in this sense," added the Juventus player.
Advocate for women's football
She also took the opportunity to defend women's performance in the sport: "It's not fair. When someone comes to me and jokes about women's football, I always say, 'Have you ever seen a game?' Probably not."
Passionate football players
And, as Lehmann emphasized in her justification, "if you watch a game, you will realize how good and passionate we are. I don't know why people still think it is like that. It's 2024 and maybe some people are still asleep and living behind the mountain or in trees, I don't know."
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The disparity
Lehmann also ahead of Douglas Luiz on social media
On a media level, Douglas Luiz can hold his own in a sport that is known and admired by men all over the world, especially for a team like Juventus Turin. However, on social media, he is far behind Lehmann.
Much greater reach
The Swiss football player has more than 17 million followers on Instagram and more than 11 million on TikTok, while the Brazilian is light years behind her with 1.5 million followers on Instagram – something that also benefits the Italian club itself.
"I don't live like a star, I live like everyone else"
Nevertheless, she told La Gazzetta dello Sport, her priority is football and not becoming an internet icon: "I don't live like a star, but like everyone else. When people see you on social media, they think you live a different life, but that's not true."
Happy to be recognized on the street
"My life is very ordinary. I go home, I cook. I do the same things as everyone else. Of course, it's nice when people recognize you on the street and say: 'Hello Alisha, how are you?'"
A good way to promote football
"Social networks? For me they are a way to show football, but also life. I have also used it to promote English football. And now I want to help women's football in Italy," she stressed.
"Football is my whole life"
"I'm a player and I give my best on the pitch. The time I spend on social media is nothing compared to the time I spend on the pitch. Football is my whole life. I think people are picky, but I don't spend much of my free time on social media. I didn't really have the ambition to become famous," Lehmann concluded.
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An icon of women's football
While it's clear that there is still a huge pay gap between men's and women's footballers, as more superstars like Lehmann emerge in the game, it's going to be harder for clubs to justify the disproportional wages between the men's and women's teams.
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