Alisha Lehmann to Juventus - All you need to know

Swapping Aston Villa for Juventus

Alisha Lehmann has swapped Aston Villa for Juventus. In doing so, the Swiss football star joined her boyfriend Douglas Luiz. Let's take a closer look at the details of Lehmann's transfer to Turin.

Three-year contract

According to Essentially Sports, Lehmann has signed a three-year deal with the Bianconeri women’s team, keeping her at the club until at least 2017.

Undisclosed fee

There will have been a transfer fee paid to Villa by Juventus to secure Lehmann’s signature, but BBC Sport has reported that number is so far undisclosed.

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Estimated value

Per AiScore, Lehmann’s value was around £55,000 (€65,000/$70,000) before her transfer, which works as a rough estimate at what her fee would have been.

Salary boost

Essentially Sports have reported Lehmann was earning £156,000 (€184,000/$200,000) a year at Villa and would expect a salary raise as part of her transfer.

Net worth

Whilst that sort of salary puts Lehmann in the upper echelon of earners, it is not her only source of income, with The Sun reporting she is worth £1.2 million (€1.42 million/$1.56 million) from brand deals and her large Instagram following.

Brand deals

Lehmann’s following online has generated a number of brand deals for the Swiss striker, as she has signed contracts with Adidas, EA Sports, and Boohoo.

Public relations stunt?

A cynical person may suggest Juventus’ signing of Lehmann is as much about generating interest in the club as it is her on-pitch talent, with the striker only scoring 14 times in 74 games for Villa, per the team website.

New media

Essentially Sports has reported Juventus women have signed a deal with TikTok to promote the team, and adding Lehmann’s 11 million followers on the platform certainly won’t hurt…

Package deal

Lehmann moved to Italy alongside her boyfriend Douglas Luiz in what may be the first instance of a package deal involving both halves of a relationship, could Lehmann’s PR-driven move prove to be a template for others to follow?

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