Is YouTube sensation Jake Paul good for boxing?

Jake Paul fought Tommy Fury on Sunday night in Saudi Arabia in a match labeled 'The Truth.'

Both fighters went into the match with unbeaten records, but it was Fury who came out victorious, winning by decision after eight rounds.

With so many eyeballs watching the fight between the two novice boxers, is it time for sports fans to admit Jake Paul is good for boxing?

Before his boxing career, Paul was a megastar on YouTube and social media, amassing over 20 million subscribers on YouTube.

Across all social media platforms, Paul has over 50 million followers. His large following and controversial personality has to be good for boxing, bringing millions of new viewers to watch him fight.

After starting out fighting fellow YouTubers to kickstart his boxing career, Jake Paul has gone on to test himself against some of the UFC's greatest strikers.

Paul knocked out former UFC fighter Ben Askren, beat Tyron Woodley twice, and slipped past UFC champion, Anderson Silva, winning unanimously.

According to Forbes, boxing ranks fourth amongst the most popular sports in America, with 33% saying they loved the sport in the Harris Poll.

According to Forbes, boxing ranked outside the top ten on the Harris Poll in 2010, leading Brian Kelly, the Chief Revenue Officer at Top Rank, to believe it's Gen Z's love for the sport.

Brian Kelly said the Paul brothers are "drawing in an audience, and it's great in terms of growing the sport."

With three world title belts up for grabs in professional boxing (WBC, WBA, IBF), promoters and boxing organizations have always struggled to get the fight on that people to want to see.

According to ESPN, Stephen A Smith said, "People aren't getting the fights they want to see. Period. Or there not getting the fights when we want to see them. So, I applaud Jake Paul and Tommy Fury for getting it on."

Outside of the ring, Paul is tackling the political issue within boxing, creating his own promotion company called 'Most Valuable Promotions' in 2021.

After signing Amanda Serrano (current undisputed featherweight champion), Paul and MVP promotions set up the biggest female boxing fight in history when Serrano fought Katie Taylor, marking the first female fight to headline at Madison Square Garden.

In July 2022, according to thesun.co.uk, Paul admitted to having $150 million worth of PPV buys in all his professional bouts before Anderson Silva and Tommy Fury.

According to sportskeeda.com, Paul added an extra $6 million to his set purse of $3.2 million after taking a 65% share of PPV buys.