How Jimmy Butler will earn more from his side hustle than he ever did in the NBA

Big money player
How it started
Using spare time
Coffee
Positive reviews
'Bigface'
International Coffee Day
$100 a cup!
Billionaire?
Charges his neighbours to drink his coffee
Coffee is life for Butler
Coffee at the finals
'Himmy Buckets'
A new trademark
Business expansion
Wealth
Future plans
Big money player

Miami Heat superstar Jimmy Butler may earn around $45 million (£37 million/€43 million) annually, according to Forbes, but his side hustle reportedly has the potential to surpass his entire career NBA earnings. We're talking about Bigface coffee.

How it started

As the world went into lockdown and the NBA moved to Orlando for the 'NBA Bubble,' Butler created a master plan that would see his wealth skyrocket past anything he could imagine.

Using spare time

Between games in the bubble, players had the chance to relax, sit by the pool, or play video games. Not Butler, who cashed in on the money of fellow NBA players, charging $20 (£16/€19) for a cup of coffee, according to CNBC in 2023.

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Coffee

Butler had brought a coffee machine and coffee beans from El Salvador into the bubble with him, charging a premium due to the lack of competition and the quality of the drink.

Positive reviews

According to The Sun, Butler received positive reviews and a profit from his little venture, so following a tough loss in the 2020 NBA Finals, he decided to take his business to new heights.

'Bigface'

Upon leaving the bubble, Butler got his company trademarked, naming it 'Bigface' and purchasing $60,000 (£49,000/€57,000) in coffee beans.

 

International Coffee Day

Butler officially launched 'Bigface' on International Coffee Day in 2021, opening pop-up coffee shops at the Miami Open and collaborating with Lids on Miami Beach, as reported by CNBC.

$100 a cup!

Butler has his eyes set on selling his premium coffee for $100 (£82/€95) a cup, saying: "Specialty coffee is real, and a $100 cup is coming soon," according to The Mirror.

Billionaire?
According to The Mirror, it takes Starbucks 364 million cups of coffee at an average price of $2.75 (£2.26/€2.63) to reach $1 billion (£820 million/€950 million). However, at $100 (£82/€95) a cup, it would only take 10 million cups sold to reach $1 billion (£820 million/€950 million).
Charges his neighbours to drink his coffee

While showing off his Southern Californian mansion to Architectural Digest in October 2024, Butler revealed that he also had a dedicated Bigface shop in his house and would charge his neighbors "$60 a cup" (£49/€57) when they visited.

Coffee is life for Butler

In the same video, he revelead that the coffee industry was what he planned to focus on after he retired from basketball.

Coffee at the finals

In the finals between Miami and Denver, Butler made his 'Bigface' pop-up shops available to fans outside Miami's arena, making swift moves on and off the court.

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'Himmy Buckets'

In the 2023 NBA Playoffs, his red-hot form throughout led fans to call him 'Himmy Buckets' for his clutch play and leading Miami to their second final in four years.

A new trademark

In true Butler style, according to Josh Gerben, trademark attorney and founder of Gerben IP, Butler filed a trademark for 'Himmy Buckets' at the end of May 2023.

Picture – X @JoshGerben

Business expansion

Butler plans to expand his business portfolio, using 'Himmy Buckets' as a business that sells coffee, soda, beer, bottled water, coffee cups, and clothing, should it be approved, as reported by Sports Illustrated.

Wealth
Butler has a net worth of around $80 million (£66 million/€76 million), according to Sportskeeda, after playing for four different NBA franchises across a glittering 13-year NBA career. Despite that, Butler may have the ticket to skyrocket that net worth in the future.
"It's not about that"

After being asked what he will earn from 'Bigface' Butler said: "It's not about that for me. I think basketball has been a great source of income for me and my family," as told by CNBC.

Future plans

Butler plans to open a café in Miami and San Diego, where the Miami Heat star lives in the off-season, according to People Magazine, maintaining a close involvement with the 'Bigface' venture.

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