Noah Lyles' net worth: Is the fastest man alive also the richest?
USA's Noah Lyles has solidified his legacy as one of the fastest men in history and the current fastest man in the world after winning the Olympic gold in the men's 100m sprint.
According to the Olympic website, the 27-year-old has captured six world titles, including three at the Budapest Championships in 2023, winning the 100m, 200m, and 4x100m events.
The newly crowned 100m Olympic champion has always been loud and outspoken. Despite winning nearly everything there is to win, Lyles has even higher hopes for himself.
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According to Afrotech, Lyles said: "I've always known that I'm the fastest man in the world. In my head, I think I'm going to break it [Usain Bolt's 100-meter and 200-meter world records]. I'm planning to break it."
But is the fastest man in the world the wealthiest man? Due to his medal success and constant media headlines, Noah Lyles' endorsements have continued to grow with his success.
His athletic achievements form a significant chunk of his net worth. He has won a host of races in the Diamond League, the world championships, and now the Olympic Games.
His newfound fame on a global level and his consistent victories have earned him endorsement deals with some of the biggest companies in the world, including Adidas, Omega, and Red Bull. These brand deals have boosted his financial status and fame.
According to Sportskeeda, Lyles signed a lucrative four-year deal with Adidas in 2024. The deal is reportedly worth $2 million a year and is valid until the 2028 Olympics in Los Angeles.
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His deal with Adidas could increase drastically and potentially skyrocket his net worth because of Lyles' ambition to start his own shoe line, not a pair of spikes, as Lyles pointed out: "There's no money in [those]."
Considering his prize money, endorsements, and other factors, Marca estimates that Lyles will earn around $5 million a year in 2024.
Lyles' financial future looks promising, and it will only increase if he manages to complete his loft goals of breaking the 100m, 200m, and now the 400m world records. His love for music and fashion could also be potential ventures to explore in the future.
After admitting that his ambition is "to change the world," A more considerable net worth will only increase his financial freedom to invest in building businesses to help people, growing his legacy on and off the track.
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